So, you have been researching some restaurant marketing ideas on how to drive sales to your restaurant. I bet you found thousands of them.
You would love to start implementing them and start to see the results you always wanted. But with so many ideas, choosing the right ones can be difficult.
To make it easier for you, we have outlined 10 of the ideas we have seen work best. Most importantly they can easily be implemented into your restaurant, coffee shop, or food business.
Let’s dive in.
#1 Build a loyalty program for your food business
Building a loyalty program can be as easy as setting up an emailing newsletter, a punch card that is given to your customers or partnering with a food application that will encourage your visitors to join your customer loyalty program.
#2 Set up a Yelp or Tripadvisor account
Yelp is one of the most powerful directories for restaurants. Having a strong look on Yelp with positive reviews will help to drive people your way.
If your restaurant is in a tourist area, we recommend you sign up for Tripadvisor. They have ads and marketing plans that will show your restaurant to people visiting your location.
For both of these directories make sure to have:
- A clear and high definition logo
- High definition photos of your restaurant or shop
- Store hours
- Amenities such as Wi-fi, parking, etc.
Most importantly, spend some time going over the reviews and engage with your audience.
#3 Be an Instagram Ninja
Most people who are posting photos on Instagram will also post their locations. So head over to Instagram, search for the location or for hashtags that people will use for areas nearby, and invite them over with a special offer!
This one is simple! And always wins!
#4 Be an Instagram Photographer
This is one of those restaurant marketing ideas that will work today, tomorrow and a few years from now.
Hire or spend some time taking some great photos of your food. When you post them, make sure to add your location and use hashtags that a lot of people will use nearby your location. Whenever someone likes it or comments, invite them over to your shop with a special offer.
Remember that loyalty program you built? You can email them every Thursday or Friday as a reminder to come to your restaurant or grab dinner on Friday!
You can take advantage of this now, as Gmail will be showing these emails directly in their inbox.
#6 Use Geo-targeted ads to target visitors nearby
Using Facebook and Google Ads, you can run ads that will target a specific location or mile-radius from your restaurant. Let people around your area know about you and your services.
Make sure to take advantage of this feature and use it often.
#7 Let people see behind the scenes
Show off your team, your restaurant, yourself, and your prepping for the day. People love to see happy people enjoying what they do.
This will also create a personal connection with your brand.
#8 Search on Instagram for food influencers or bloggers
Many times these influencers or bloggers, have accounts with over 100,000 people who interact and engage with every post they make.
If your Instagram and Facebook reach is not that great, take advantage of setting up an arrangement with the influencers to help you promote your restaurant.
Here is a quick way to do it:
- Invite them for breakfast, lunch, dinner, or just a drink ON THE HOUSE.
- Make sure to discuss your idea with them, they will also provide ways to help you out even more
- Give them a promo code to share with their audience
- And start to see your audience and reach grow
#9 Have a sleek brand
Even though marketing and branding are two different elements, they go hand-in-hand. You want your restaurant’s identity and branding elements to get the attention of your guests.
From a sleek menu to interesting art and decor, all these elements will make your guests want to take pictures and share them on your behalf on social media.
Which leads us to the last point.
#10 Use the content generated by your visitors to push your restaurant forward
One of the top restaurant marketing ideas that you need to use is this one.
And here is why.
People won’t post a photo of a restaurant they didn’t like. All their photos will have smiles, and the experiences they are enjoying the most.
People buy on emotions, so sharing these sorts of photos will help you win over a crowd.
There are too many restaurant marketing ideas in 2020 to not try a few. Let our team give you a hand in implementing these ideas, and building a marketing road map for your restaurant and food business. Request a call today.