Better brand connection
Before I got started to work on this rebrand and website redesign, her website lived as a Squarespace website. Whitney wanted her brand to better match her personality and skills.
Even though Squarespace is a good platform, and her blog was being shared there, as well as on Medium, developing something completely from scratch on this platform would've taken a long time, and the changes required would have to be done by a developer.
For this project, since everything was designed from scratch, I invited Whitney to use WordPress as our main platform to have her amazing pieces of content, blog posts, and all the pages for her marketing website.
Once I had an idea of the requirements, and knew that the website was going to be custom built, I moved on the first step, a branding workshop to better understand who Whitney Sales is and how The Sales Method is being seen by her clients.