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What to look for in an agency when you are outsourcing your marketing

Post Author:Leopoldo Pirela

CEO & Digital Marketing Strategist

December 12, 2019

When you are running a business, time is the most valuable element for every business owner. As you know, marketing your brand can take a lot of time and skills that you may need to learn.

You are probably reading this article because you have thought about outsourcing some of your marketing.

When you decide to outsources your digital marketing, there are a couple of elements you should look for in a marketing agency.

Are you ready to find out what these elements are?

Let’s dive in.

#1 Make sure the agency is providing all their services in house

Building a marketing team is expensive, and hiring the right marketing team is not as easy as it sounds.

But outsourcing your marketing tasks, to a company that is outsourcing it to someone else doesn’t seem right. Even though you are outsourcing the services, you need to have control of marketing and strategies.

So look for a Digital Marketing agency that has consultants, designers, and experts in house to make sure the work moves along faster. But most importantly, the quality of work is not lower than expected.

#2 Always ask about real numbers and results of previous projects

You want to find out real numbers and results that have been achieved by this agency. Ask questions related to:

  • The revenue generated
  • Campaign’s Market Reach
  • The number of leads generated
  • And, their process to achieve these goals

You are hiring to accomplish these goals for you, so you need to ensure they can help you move forward.

#3 Look for a marketing agency that is driven by analytics

There is no more expensive marketing than confused and assumptions based marketing. Not only it costs your business a lot of money, but time as well.

Working with a marketing agency that uses analytics tools to help you clarify your marketing will help you push forward in your business much faster.

This guides your business to make better sales and marketing decisions. Your business has to constantly adapt to your customers, not the other way around.

#4 Make sure they show signs of continued learning

Marketing is changing fast. There are new technologies, approaches, and methods that seem to be changing daily.

Businesses need to adapt to these changes without hurting their marketing efforts. Marketing agencies that invest in their team’s continued education, will ensure your business is always ahead of the competition.

Once there are changes in a platform, technology or on a specific service you need, the agency should be able to adapt without causing your marketing efforts to stop.

#5 Make sure the agency you choose is a problem solver and not a decision taker

Being a problem solver will ensure they find new opportunities for your business growth. Agencies that work towards solutions and fixing problems before you even know you have them, will ensure your business growth is much faster and with fewer problems.

Outsourcing your marketing can be of great advantage for your business. On our next blog, we will touch base on the top 10 reasons why you should be outsourcing your digital marketing and how this can help you skyrocket your business.

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