‘Spice Isle Automotive Inc.’
Brand Design | Logo Design
In this project, our team was hired to redesign the identity of one of the most well-known businesses on the island of Grenada. Over the years, this brand has become part of almost every Grenadian family, but it was time to refresh in their look.
Redesigning a known brand has bigger challenges than creating a new brand. Our goals were to transform them, but not to change the connection between their brand and what their customers are used to.
Our team created 3 main designs that were all enhancements of what Spice Isle’s customers have interacted with over the past decades. The style scape and images below represent the final logo design that the client chose.
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